This piece addresses the Western pre-conceived notion of femininity, and how society views dress as a form of self-expression. Western views of femininity do not leave room for cultural practices, namely dress, to be seen as a freedom of expression for such women. Gum identifies with the Other, addressing how traditional forms of dress that differ from Western views can be seen as restricting to freedom of expression. Gum’s proud pose challenges the pre-conceived ideas and re-contextualises the idea of femininity through confidence. This empowering representation is done so in a creative and beautiful way, accepting that femininity is expressed in a variety of forms. This message creates spheres for positive influence on self-acceptance and being proud of your tradition.